Mitigating Risk in Member Communications Before Quality Control
Most risk in member communications doesn’t appear during quality control — it shows up much earlier. In this short video, Cory Belden, Sr. Director, Member Communications, breaks down the upstream actions that prevent downstream errors, reduce rework, and create a smoother, more predictable production cycle.
Watch this 90-second Leadership Insights video to learn more:
The Right SMEs Create the Foundation for Accuracy
One of the most common gaps in member communication workflows is unclear ownership. When subject matter experts and content owners aren’t aligned early, inconsistencies and inaccuracies tend to ripple downstream.
Identifying the right SMEs at the start — and establishing clear roles — sets a strong foundation for accuracy and ensures the project reflects the correct benefits, rules, and plan nuances from day one.
Early Compliance Involvement Reduces Rework
Bringing compliance in early isn’t just good practice — it directly reduces risk. When compliance reviews happen too late, teams often uncover issues that require backtracking, rewriting, or reformatting, especially for regulated documents.
Early compliance engagement keeps production on track, strengthens regulatory posture, and accelerates approvals. It’s one of the most effective ways to prevent avoidable rework and late-cycle delays.
Clear Scope Definition Lowers Downstream Risk
Many communication projects stall because downstream services weren’t considered upfront. Translation, 508 remediation, print, and fulfillment all affect the timeline and the final deliverable.
When these components are defined at the start — and everyone understands the full scope — teams experience fewer surprises, fewer corrections at QC, and a significantly smoother production path. A well-scoped project is almost always a lower-risk project.
Talk With Our Member Communications Team
Looking to reduce risk in member communications, streamline your production workflows, or improve upstream alignment?